Strategic compass

Creative hybrid

Curious troublemaker

I’m Annie—an award-winning creative strategy leader with 15 years of experience bridging human insight, cultural intelligence, emerging technology, and creative excellence. I’ve always thought of myself as a compass: drawn to human truths that lead brands toward sharper strategy and braver ideas.

Throughout my career, I’ve transformed platform behavior, consumer insights, and complex business challenges into impactful brand strategies, integrated campaigns, and scalable creative systems. I’m a trusted partner to clients and cross-functional teams across financial services, telecommunications, government, retail, CPG, automotive, and technology. I am known for my ability to combine creative direction, strategic planning, data-informed storytelling, and executive leadership to unlock growth and make brands more human and culturally relevant.

Outside of work I can be found delighting in my three kids, plotting my next home renovation, wandering through an art gallery, or watching Bravo with a homemade milkshake in hand.

 
Adidas logo with purple trefoil and text on a black background.
The Absolut Vodka logo with a black bottle and purple text.
Toyota logo and the company name in purple on a black background.
Logo of Intuit TurboTax featuring a purple checkmark inside a purple circle, with the words 'Intuit TurboTax' next to it.
United States Navy logo featuring an eagle with outstretched wings, an anchor, and the words 'America's Navy' and 'Forged by the Sea' in purple.
Intel logo in purple on a black background.
Verizon logo with a purple wordmark and a symbol of a globe with a purple arc surrounding it.
The Rocket company logo with a stylized purple rocket icon and the word 'Rocket' in purple text.
American Express logo with a purple background and white text

  • Creative Strategy Lead

    • Leads creative strategy across Financial Services and Telecommunications, bringing sales, insights, media, and creative together to turn complex business challenges into Reddit-native solutions.

    • Spearheads development of vertical playbooks, workshops, and original thought leadership designed to transform community behavior and cultural tension into sharper strategy, braver creative, and stronger sales enablement.

    • Serves as a trusted creative partner to global brands including American Express, Capital One, Verizon, Intuit, Xfinity, Rocket, JPMorgan Chase, and more.

  • Connections Supervisor

    • Led consumer, culture, channel, and media intelligence for integrated brand strategy, translating emerging behavior into sharper creative briefs and full-funnel communications plans.

    • Mapped customer journeys, defined brand roles, and identified high-impact moments of connection across paid, owned, earned, and experiential touchpoints.

    • Partnered with creative, media, data, and account teams to turn human-centered insights into strategically grounded ideas for global brands and complex categories.

    • Empowered teams to anticipate cultural change and make confident creative decisions through first and third party research, including: Canvas8, Sparks & Honey, eMarketer, Comscore, and Forrester.

  • Social Strategist

    • Developed insight-led social strategies and creative briefs, then guided content from concept through execution across major consumer brands.

    • Partnered with creative, media, and analytics teams to measure performance, optimize content, and connect social activity to broader campaign objectives.

    • Managed daily community strategy across nine social channels reaching more than 500,000 fans, using real-time audience behavior to strengthen brand voice, responsiveness, and relevance.

  • Creative Awards Intern

    • Worked directly with Global Chief Creative Officer and senior creative teams across the world to identify award-worthy work.

    • Assisted with global award submissions to creative shows, such as: Cannes Lions, D&AD One Show, The Clios, The Effies, and more.

Strategy brain

Creative Chops

Years of Receipts

hot take:

You may be using the wrong “insight.”

Statistics are not insights. An insight includes a tension that the creative idea can push off while giving the brand a unique role in the narrative. Might seem basic, but this is a foundational principal in my approach.

Want me to say more? Let’s connect.

“She knows when to challenge convention, when to push further, and consistently makes the work better ”

Annie is one of those rare people who pairs sharp strategic thinking with genuine empathy and kindness. She’s highly collaborative, deeply curious, and brings a strong point of view to everything she does. She knows when to challenge convention, when to push further, and consistently makes the work better. Beyond that, she’s a good person — thoughtful, caring, and someone I’ve genuinely enjoyed working with. She also loves expensive boots.

- Stephen Vallera, Executive Creative Leader

recent awards

  • 2025 Cannes Gold Lion | Social & Creator, Audience Targeting/Engagement Strategies

  • 2025 Cannes Silver Lion | Media, Use of Social Platforms

  • 2025 Cannes Shortlist | Creative Data, Social Behavior | Digital Craft, Personalised Storytelling & Experience | Social & Creator, Innovative Engagement of Community | Social & Creator, Content Placement

The Work That Won