Intel Gives Gen Z The Feels With Oddly Satisfying Intel Evo GIFs

Brand Challenge

Intel wanted the new Evo laptop to be top of mind with Gen Z as they selected a laptop to get them through college. But how does one stay top of mind to a cohort with the attention of goldfish? (no shade, Gen Z)

Creative Solution

Gen Z is one of the largest cohorts on Reddit, and one the most popular communities among that cohort is r/oddlysatisfying. In order to capture Gen Z’s attention, Intel created content perfect for their favorite sub.

First, we developed a unique formula for a content series that could scratch an oddly satisfying itch: laptop + laptop feature + college context. Then we turned that formula into a series of GIFs following Reddit’s Ad Best Practices that were scaled across Reddit via swipeable promoted carousels.

Credits